About
Originally branded under Joffrion, HERSTAR™ was founded by Holly and Michael Joffrion in 2007. When shoe designer Holly Joffrion created a purple and gold fashion heel, and her avid sports fan husband Michael couldn't see past it being his team's colors. In 2011 Joffrion was rebranded into HERSTAR™ when Holly was searching for the right pair of shoes to wear to an Orlando Magic game. When her search turned up no results, Holly launched a full line of uniquely colored pumps representing fan's favorite teams. Pleasantly surprised by the success, Holly and Michael continue to push the limits with new designs and nurture HERSTAR's growth.
Now a unique leader in women's licensed footwear, HERSTAR™ designs, develops and markets sports fashion footwear & apparel that appeals to women who seek a unique take on sports fashion and licensed products. HERSTAR's vision is to allow women to be beautiful and feminine while still being the passionate fans we know and love. Our success stems from our awesome growing team, unique designs, high-quality, varied product offering, diverse distribution channels, and ever changing marketing.
HERSTAR meets the needs of female fans across every age and demographic. We have two distinct categories: a fashion sports footwear division that includes the famous suede and crystal pumps for the NBA teams, as well as sororities, cheerleaders, and charities, and a novelty fashion division that caters to women fanatics striving to expand their licensed apparel beyond the tee shirt. HERSTAR is constantly adding new products to their offering and you can soon look forward to HERSTAR™ mini dresses, fitted graphic tees and men's fashion graphic tees.
HERSTAR is expanding its international business through licensing agreements for promotional and niche footwear, and continues to grow their University offerings and hopes to soon expand into other leagues.
Online, HERSTAR'S extensive footwear collection is available at www.HERSTAR.com, and at select retailers in the US.
We personally want to thank you for all your support in the HERSTAR brand, it has allowed us to grow our family, spend time with our 3 baby girls, and ultimately do what we love!
Sincerely,
Holly and Michael Joffrion
